The 7 Best Marketing Automation Tools & Platforms in 2022

Robust, multi-functional tools for marketing automation give you a big picture of your data and how everything works together rather than forcing you to jump from platform to platform. Get a solution that leads to steadily recovering all the abandoned cart orders your customers once left or forgot from your brand. HubSpot Abandoned Cart Recovery will help your client base to re-establish again. It automates the follow-up process and increases conversions from cart abandoners.
With Digital Marketing -eye view of your marketing automation platform, you can check performance reports quickly, then make tweaks without worrying about stuff going wrong. Your whole customer lifecycle is connected across every channel. Segmentation lets you send exactly what your contacts want to see. When you automate your segments, you can deliver personalized follow-ups with dynamic email content, A/B test flows, and make your drip campaigns more effective. Track contact engagement with tags, custom fields, analytics, and performance reporting.
Most companies analyze their website traffic through Google Analytics (because it’s free and powerful) or another on-site analytics tool. Make sure your MA software can integrate with your website analytics tool, so you can see all of your website traffic information in a single place. Buffer could be considered MA tools, but they don’t offer as much functionality as full MA software like Aritic Pinpoint or Pardot by Salesforce. MA software often features social analytics tools showing how many engagements you received on each post, so you can determine which types of content perform best. Other features allow you to schedule your posts in advance and track what your audience posts across social platforms as well as who shares your content and with whom they share it. That takes into account demographic information, professional details, and online behavior helps marketers deliver relevant content to each individual prospect.
MarketingCloudFX comes equipped with a range of tools to help our clients segment their audiences and deliver content accordingly. This content can include relevant article pages, specific suggested products, and special deals and offers. Internet marketing provides numerous benefits to businesses, but it also creates an entirely new set of responsibilities for owners and marketing professionals. Managing your online presence takes serious commitment, and in some cases it can be a full-time job.
Since data sets are rapidly expanding, with machine intelligence, we can act upon them instantaneously. Today we’re incapacitated by the extensiveness of data, which is humanly impossible to process without technology. Although many consider the technological evolution as an existential threat, and the ‘AI Apocalypse’ is a hot subject of debate, with extensive data comes great power.
This tool is perfectly suitable for marketers who just want to make an offer after a welcome email or for marketers who want to wish people a happy birthday once a year. Whichever plan you go for, you’ll get access to our full suite of automation features. Start with pre-made workflows for common scenarios or tap into options like A/B testing and personalized content and user journeys. Sendinblue’s marketing automation platform is free for up to 2,000 contacts.
Additionally, having campaigns personalized for different customer segments will make your content more relevant for those segments and build better customer relationships. How you use marketing automation will depend on your sales process. Companies with a long sales cycle with multiple interactions generally benefit most from marketing automation as they can automate each part of the complex sales process. For example, sending customers email reminders when they leave items in their basket without checking out. The important thing is that you understand how your sales process pushes people from being leads to customers.